PIHEC 2023 will be held from 23-25 June with a strong institutional presence and around 20,000 visitors from all over the world are expected.
Malaysia continues to lead the global halal industry, as reflected in leading halal research and analysis, including the annual State of the Global Islamic Economy Report published by Dinar Standard, an international consultancy based in Dubai and New York.
The latest edition of this report, published in 2022, estimates that the world’s 1.9 billion Muslims spent the equivalent of $2 trillion in 2021 in the different sectors that comprise the Islamic economy, such as food, cosmetics, pharmaceuticals, fashion, tourism and entertainment.
Halal refers to everything that is lawful and permitted according to Shariah or Islamic law, but at the same time it is also associated with innocuous, healthy, sustainable and ethical. The halal concept offers a food and consumer proposition for everyone, regardless of faith, creed or ideology.
This positive message is what Penang Halal International (PHI), the state halal business development agency of the State of Penang, Malaysia, aims to share and disseminate at the annual PIHEC 2023 event, now in its 13th year, which takes place from 23-25 June 2023 in the region north of Kuala Lumpur.
Precisely, and by virtue of the collaboration agreement signed with PHI last year, Instituto Halal will travel to Malaysia in the coming days to participate in this important international halal Expo, where it will have a stand and will give a presentation in which it will explain some of the keys to halal exports to Spain and identify some of the opportunities for Spanish halal products in Malaysia.
Spanish and Mediterranean gastronomy, together with its rich Islamic heritage and powerful tourist infrastructure, are a great attraction that can help to capture the attention of Malaysian society and encourage exchange and cooperation between the two countries.
Since 2017, Instituto Halal has been recognised by JAKIM, Malaysia’s Islamic Affairs Department and competent authority in halal matters, and the halal certificate it issues allows Spanish companies from different sectors to export their halal products to this Southeast Asian country.